How the Retail Jeweler is Vital to the Consumer?
It seems the retail industry, and specifically “brick and mortar” stores are at a tipping point. They have come under serious threat from online retailers – like Amazon – that rely on e-commerce to reach consumers.
You may think this trend affects retail jewelers – but it is quite the opposite. Fine goods, like jewelry, keep consumers coming into their stores. While the “brick and mortar” stores may be going away for some corporations like Sears and Macy’s they are here to stay for retail jewelry stores.
Why are retail jewelers vital to the consumer? According to the FT.com, “The retail jeweler is vital to guide the customer through the labyrinth of certification and grading, and the nuances of quality and price structure.”
That is why they note that nothing can replace the personal touch and expertise a consumer gets from a retail jeweler.
Far from obsolete, he or she is more relevant than ever in today’s technological world; nothing can replace their experience, fine judgment and expertise. The internet will never be a substitute for the personal touch.
However, as the rise in e-commerce and growing acceptance of “buying without touching” becomes the norm, retail jewelers need to innovate. That’s why the National Jeweler magazine states reading Doug Stevens The Retail Revival, important for all retailers. They state that,
“The book shows what retail might look like in the future and, quite honestly, it should be required reading for retailers and for any business that depends on retailers to make a living. His basic premise is that retailers will have to make a very clear decision about what they want to be–either entirely and expertly price-driven, with all the attendant challenges of being the low-cost provider, or they must fully and completely embrace the high end of the landscape, with great quality, differentiated products delivered in a very focused way and a great customer experience. “
This is an exciting time for the retail jeweler. As JBT members we are excited to help you get the highest return on your precious metal scrap – in order to help you be ahead of the trend. Contact me today via email@example.com to request your FREE collection container or call me at 877-308-2388.